Epic Movie Launch at Westfield
20th Century Fox's movie Epic was the basis for the latest attraction at Westfield St Lukes. It was an interactive experience for kids, where they met the characters from Epic, on their way to meet Nim. Once inside Nim's house, their colouring competition forms were changed into real animation on screen, by a process known as 'augmented reality'.
RED NZ and Boston Digital staff worked all night to bring the attraction alive, creating the magical world which was on display for 9 days during the July school holidays.
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